Term Life

Life Insurance is Important to Families

Almost three fourths of Americans agree that life insurance is the best way to protect against the premature death of a primary wage earner.
Life insurance beat out all other sources of financial assets or income that Americans expect to use to help pay bills and to maintain their lifestyle if the primary wage earner dies.

Many Familes would be unprepared Financially if a Wage Earner Died

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Many do not have adequate coverage for their needs. Forty-four percent of all U.S. households (48 million) either don’t own life insurance and believe they should, or own life insurance and believe they need more. Among those that already own some life insurance, 40 percent believe they don’t have enough.
One fourth of primary wage earners feel they do not have a plan in place to provide a decent standard of living for their family if they died tomorrow.
Approximately 12 percent would immediately have trouble meeting everyday living expenses, and another 15 percent would have difficulty keeping up with expenses after several months.